The Wealthy Landscaper™ Summit

Digital Strategies for Dominating Your Market

Wednesday, October 16 • Louisville, Kentucky

Hello. My name is Tony Bass. Thanks for visiting this page and learning more about the upcoming 2019 Wealthy Landscaper™ Summit...

Digital Strategies for Dominating Your Market

Could "too much work" be negatively affecting you and your company? Consider this...

We’ve been in an expanding economy for 10 solid years. The acquisition of customers has come pretty easy for contractors with a solid reputation.

Unfortunately, many lawn and landscape contractors have gotten plain lazy with marketing their business.

The idea of “extra growth” feels more like a heavy burden than an energized mission. That’s too bad!

We’ve been in an expanding economy for 10 solid years.

The acquisition of customers has come pretty easy for contractors with a solid reputation.

Watch the video to learn about 3 problems that occur in 90% of landscape companies and what to do to correct them and build your wealth!

The Wealthy Landscaper™ Summit begins in....

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Unfortunately, many lawn and landscape contractors have gotten plain lazy with marketing their business.

The idea of “extra growth” feels more like a heavy burden than an energized mission. That’s too bad!

Some have used excuses like, “We can’t find enough good employees” to handle the business volume we already have.

Others say, “Our routes are full,” we don’t have room for more customers.

A few more say, “I don’t want the burden of more debt or more employees,” I’m sticking with my current size.

Here's what I say to these ideas: Danger - Danger - Danger! Controlled and targeted growth can be your best friend! Allow me to explain.

I’m speaking to you from my personal experience as a business owner for 32 years.

About every 10 years, the business cycle takes a 180-degree change. And almost overnight, the economic disruption crushes companies with weak marketing and tiny bank accounts.

It’s easy to get complacent. I get it. You’re busy, busy, busy. Why try to attract new business?

Listen carefully...

Marketing is the single highest paying activity you will ever learn, period. Marketing is a multiplier. Marketing attracts money.

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Money solves problems like attracting more employees, getting better equipment, paying down debt, and attracting higher-paying customers… AND… All of your money comes from one source: profitable customers.

Stated simply, marketing is THE foundational tool to create wealth. I've rarely seen a business problem that can't be fixed with bigger profits.

So… if your bank account is NOT the biggest in 10 years…something’s wrong my friend…you need more profitable customers.

And now is the time to do something about it...before the economy shifts.

Failure to refine, modernize, and expand your marketing while the economy is expanding is just plain dangerous.

 Think carefully and answer these questions:

  1. Is your marketing attracting better clients week after week?
  2. Do you have a marketing system that automatically screens out unqualified prospects?
  3. Has your marketing helped build your biggest bank account ever?
  4. How much effort (or money) have YOU placed on improving your marketing in the last 12 months?

Questions can be the beginning of a rock-solid profit-producing plan for your future.

Join us for the 2019 Wealthy Landscaper™ Summit, and you'll learn:

We want to see you at the 2019 Wealthy Landscaper™ Summit! So go ahead and register today. If you’re not sure this education event is right for you, then look below. Watch the past attendee interviews and read the speaker bios! This way you’ll know we’re serious about helping YOU become the Wealthy Landscaper™. See you in Louisville!

Listen to these past Growth Summit attendees!


As our host and lead facilitator, Tony will teach you how to build your digital marketing gameplan without wasting money or being trapped by techno bullies. Here's a short list of what you'll learn during Tony's session:

  1. How to take control of your marketing
  2. How to attract high paying customers
  3. How to become the recognized expert in your town
  4. How to never feel trapped again with hard-headed customers
  5. How to manage a marketing team

Marketing is a MULTIPLIER. Learning these skills and techniques gives you the power to build wealth the rest of your life.


Tony Bass, Founder & CEO
Super Lawn Technologies

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Tony Bass is the CEO of Super Lawn Technologies and Tony Bass Consulting. He is the host of the Growth Summit.  He works with lawn and landscape business owners who would like to double profits or double sales in 12 to 24 months.

Tony has taught the implementation principles of the Automating Hiring Machine at a past years Summit. His techniques have been used by small, large, new and old companies to attract high quality talent while screening out the bad hires, leaving the good ones. Count on case studies and reviews from existing clients in this presentation.

He has also taught landscapers how to become wealthy by following a specific 5 stop roadmap to a 7-figure future.

Peter Holton, Managing Director
Caber Hill Advisors

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Prior to joining Caber Hill, Mr. Holton was the Managing Director at Bridge Ventures in Chicago. He began his career working in the construction industry, spending nearly a decade at a large construction and facilities management company where he held both regional and national positions in a variety of roles including business development, operations, mergers and acquisitions and sales. Peter has extensive experience in business development, operations, mergers and acquisitions and sales management, and is an expert at negotiating complex contracts and developing successful business strategies.

Caber Hill Advisors is full service Mergers and Acquisitions firm committed to working with business owners so they can successfully fulfill their personal and professional legacies. We serve small and middle market companies, helping our clients with valuations, succession planning, buying or selling their janitorial business. Our firm's innovative approach combines the best elements of the local business brokerage community and the large, very expensive investment banks.

Seminar Description:

What comes to mind when you think about buying or selling a landscaping business? Valuation and purchase price are normally at the top of the list for most people, regardless of whether they are buying or selling. Buyers then tend to think about their acquisition criteria – location, service lines, price range, etc. Sellers on the other hand think about money, retirement, and all the potential their business possesses for a new owner who really knows how to capitalize on it.

There are four critical aspects in calculating the value of your business. Understanding each component can place your business in a better position and a return on your investment. Learn how to calculate the value of your business, identify crucial aspects of valuations and understands risk factors that affect your company. The most common methods used to value landscape businesses. While attending this seminar business owners will learn:

  • What Key Aspects Buyers are looking for in a landscape business
  • Risk factors in acquiring a business
  • Simple Tips for enhancing value

Phil Allen, Ph.D. - Professor
Brigham Young University

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Dr. Allen is Professor of Landscape Management at Brigham Young University. Students enrolled in this program are required to complete courses in horticulture as well as landscape design, construction and management. Students complete a business minor as part of their degree. Dr. Allen is also an active scientist, researching seed performance under adverse conditions. He has published 90 articles in books, journals and internet outlets. Dr. Allen served as the first faculty member on the Professional Landcare Network’s Board of Directors from 2008-2014.

Dr. Allen will be sharing how to recruit college students into your lawn and landscape company. You could be one key person away from taking your company to a new level. Improve your chances of recruiting college-educated team members by attending this training class. Learn from one of the country's top educators in landscaping on how to find and recruit students and set up an internship program.

Jerry Gaeta
Jerry Gaeta Business Planning 

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Jerry and his business associate started a design/build commercial landscape, irrigation and landscape maintenance firm in 1975 and sold it 28 years later. Jerry was chairman for the development of the Landscape Certified Landscape Technician Program for South Carolina and represented SC in the founding group developing the program for ALCA (now NALP) and was awarded Nurseryman of the Year in 1991. He was the first landscape contractor to receive this award.

Jerry is a successful estimator and entrepreneur who has bid hundreds of millions of dollars in landscape construction and maintenance projects, has consulted, and lectured for the Green Industry in the United States, Canada, Mexico, Puerto Rico,  Bahamas, and Guam on budgeting, overhead recovery, estimating and bidding, managing work crews and overall business management and planning. Jerry helped many small and mid-sized companies with financial success while working with Charles Vander Kooi as senior associate for 17 years. In these challenging times he guides his clients financial performance bringing with him the experience of guiding his own company through the difficult economy in the late 1970's.

Mark J. Kohler, M.Pr.A., CPA, JD
KKOS Lawyers & K&E CPA's

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Mark J. Kohler, is a best-selling author; national speaker; radio show host; writer and video personality for; real estate investor; senior partner in the law firm, Kyler, Kohler, Ostermiller & Sorensen, and the accounting firm of Kohler & Eyre, CPAs. Mark is a personal and small business tax and legal expert, who helps clients build and protect wealth through wealth management strategies, and business and tax remedies often overlooked in this challenging, ever-changing economic climate.

Mark will bring to us his expertise in the field of real estate and teach you how to organize your company legally to protect your assets when adding real estate investments and create the largest profit possible for you and your company.

Mark was former faculty at our Tax Reduction Summit. He is an incredibly educated and entertaining speaker! You don't want to miss his session! Join us!

Jack Scherer, President

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Jack Scherer is founder and president of SALESTALENT, a sales performance agency that focuses on three key areas: Targeted Sales Recruiting...Customized Sales Training programs...and Sales Strategy Playbooks.

If you've ever wanted to hire someone to help you with sales in your company, you should listen to Jack. He has decades of experience in selling a wide variety of products, and for over a decade he's been helping companies find, recruit and hire salespeople for a variety of organizations.

Over the last 12 years, Jack and his company have worked with many types of businesses--in Technology/IT, healthcare, marketing, manufacturing, and many more. SALESTALENT delivers increased sales performance!!

Van Hoots, Insurance Broker
Brownlee Agency, Inc.

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Van Hoots is a commercial insurance broker. He has been working in the green industry for more than 30 years, and he is one of the greatest experts on insurance today.

Van will be talking about several mistakes companies are making in their insurance policies that are costing them thousands of dollars. Our review of over 300 commercial insurance policies for lawn & landscape companies has revealed serious mistakes in over 60% of those policies reviewed. The average mistake costs the business owner $3000 to $6000 per year in excess fees.

Van will help you to avoid overpaying on your insurance premiums by using a simple checklist, and will also help you to make sure you have proper coverage with no gaps in your policies. Additionally, Van will be teaching some of the language you'll need to manage your relationship with your insurance agents. This will be a very valuable session with Van!

Joe Palimeno, Consultant
Vander Kooi and Associates

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Joe Palimeno has been an associate of Vander Kooi and Associates since 1998. He began his professional career learning the landscape construction business from the ground up, beginning with performing in the field, and eventually becoming sole owner of Ledden Palimeno Design Build Landscape Co.

After successfully implementing the effective cost recovery system and management approaches he learned from Charles Vander Kooi, his revenues and profits increased to a significant level, allowing Joe to travel the country making contractors profitable through private consultations, estimating workshops and lectures.

Jason & Tony Batallan, Owners
Property Works

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Tony and Jason Batallan are landscape business owners in West Palm Beach, Florida. Their company, Property Works, has been in operation for more than a decade. But... Tony and Jason haven't always just been landscapers.

Jason bought his first real estate investment property at 18. When they started Property Works more than a decade ago, they had already been investing in real estate for more than a decade. They will share the commonalities between owning and running a landscape contracting business and managing real estate investment properties.

Tony and Jason are regular attendees of the Growth Summit, have graduated from two Profit Builder events and have had Tony visit their facilities privately to further streamline processes and increase profits. Tony and Jason are coming this year to share some of their wealth accumulation knowledge with you.

From tenants to mowers and everything in-between, this is the story of two brothers who started as landlords and evolved into landscapers. In their session, you'll get an inside look at how they run a successful landscape contracting business serving over 200 properties, and manage 80+ investment properties, all from the same office and with the same people. You don't want to miss this!

Ben Collinsworth, Owner
Native Land Design

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Ben is the Founder and Owner at Native Land Design. He will be sharing the process he has used to transform Native Land Design from a primarily residential design-build contracting company to a commercial lawn maintenance organization with three locations in Texas. If you've ever wanted to learn about how to sell commercial lawn maintenance work, you should listen to Ben because he's been there and done that in a very big way.

Richard "Dick" Bare, President
Arbor-Nomics Turf

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Richard "Dick" Bare owns one of the largest & most profitable lawn care operations in the USA. He serves THOUSANDS of home owners with weed control and fertilization programs. Dick has built amazingly efficient operations that moved him off the truck and into the role of CEO decades ago. He will talk about the key moments in his career when he had to change to go to the next level. Count on great jokes along the way. Dick always makes me laugh!

Sherman Standberry, Co-Founder
Lyfe Marketing

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Social Media Marketing Expert Sherman Standberry will show you step-by-step how to find high-paying customers and hard-working employees using cutting edge social media marketing techniques.  This presentation will open your eyes to the lowest-cost and most-direct methods available in the entire world of marketing.  You’ll understand the process and be armed with new techniques to grow your company.

Brandon Stephens, President
The Decor Group

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As a young man, Brandon partnered with his grandfather to build storage units. Brandon managed the storage units, got involved in real estate business and also managed a heavy equipment and trailer dealership. After operating his businesses for 11 years, he sold the storage units and moved. Brandon found that his real passion was marketing and business development. Through networking, he was introduced to Blake Smith and his partners. Smith started a company in 1986 that hung holiday lights for residential and commercial properties called Christmas Decor.

In 1996, Smith and his partners began franchising. As the company grew, Smith and his partners realized that they needed more staff to run the company effectively. By 2003, as Christmas Decor continued its growth, Brandon was brought in as Director of Marketing. As the company shifted through several changes, Brandon served in an operational capacity, overseeing legal and financial matters, and now serves the company as President.

The Décor Group includes three brands: Christmas Decor, Nite Time Decor and Barcana. Christmas Decor is the world’s largest holiday decorating company, adorning over 40,000 residential and commercial properties annually. Nite Time Decor develops and manufactures top-tier quality, life-time warranty lighting products offered at factory-level pricing. Barcana is a world leader in Christmas Trees, fiberglass figurines, translucent illuminations and commercial ornaments for the Christmas retail and wholesale industries.

Brandon will teach us about the value of incorporating specialized services into your company and how to make it a successful endeavor!

Barrett Ersek, CEO

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Barrett Ersek has been in the lawn and landscape industry for many years and has been tremendously successful. He is now the Founder and CEO of Holganix, an organic fertilizer supply company. But he is helping people grow more than just green lawns.

Barrett's company is passionate about helping people grow healthier landscapes and lawns as well as more profitable and healthy businesses. He will be talking about how to use organic fertilizer applications to build a recurring revenue with high margins using the microbiology of healthy soil.

Barrett will also be talking about how to differentiate your business from the others out there. It's one thing to do a great job for your clients, and it's another to be able to market your unique product or service in your marketplace. He's going to introduce a concept called "The Purple Cow". Listen to the video as Barrett explains this concept. This is going to be a great session!

Brad Johnson, Owner
LawnAmerica, Inc.

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If you want to accomplish big things in the lawn and landscaping business, then you've got to learn how to become a big planner. Estimating is the science of arriving at what a job will cost your company in the future. But even the best laid plans sometimes will change.

Brad Johnson will share his experience planning a "five month vacation" away from his lawn care company to hike 2175 miles on the Appalachian Trail. For many of us, leaving our company for 5 months would sound like a disaster... but not for Brad! Brad will explain how preparing and planning for his five-month sabbatical actually helped his company to double in sales and drive profits to record levels. Brad will also share how he raised over $100,000 to support 5 charities.

Just recently, Brad sold his lawn care company for a handsome profit, accomplishing yet another major life goal by building a business that works for him not just because of him. Join us to learn how you can achieve your goals using YOUR lawn and landscape company.

Charles Vander Kooi, President
Vander Kooi and Associates

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Internationally known keynote speaker and legendary landscape industry consultant Charles Vander Kooi sets the stage with lessons every business owner needs when it comes to building the perfect team.  This message will be amazingly entertaining, possibly offensive to slacking employees but right on target for the rugged independent business owner.  You will walk away with a specific game plan on who you need to hire, who you need to fire and who you better avoid or you could lose your entire company!


Get inspired by the guest presentations of Tony's top students during the "What's Working Challenge".  Each company owner who participates shares step-by-step what they have done to dramatically improve profits, grow revenue or meet their personal goals.  The audience votes on the "What's Working Champion" with the winner getting $1000 in cash for the winning presentation.

Past "What's Working Challenge" Participants

John Dominy
Kyle Carlisle
Kevin Bonin
Philip Francis

Brian Patterson
Steve Jordan
Dave Bower
Mike Frank

Doug Robbins
Jeff Roberts
Luke Hanmer

(Open to any who have seen success with SLT Training Programs!)

The Details


The Galt House Hotel
140 N Fourth St, Louisville, KY 40202
(502) 589-5200




  • Wednesday - October 16, 2019
  • Start - 8:00 AM EST
  • Finish - 6:00 PM EST


Call the Louisville Convention & Visitors Bureau
Administrative Office
at (800) 743-3100 for accommodation assistance.


  • A continental breakfast will be served at 7:30, so please plan to arrive early!
  • Lunch and an afternoon snack will also be provided

See You in Louisville!